Send Your Clients Online
Why should you send your tenants online? To save them time, make
information more available, and free up your own time. The Internet provides
you with a 24-hour means of communicating with your tenants and providing
them with the information they need any time they need it. There really is no
limit to the amount or types of information you can make accessible online.
For example, if you have any documented policies that apply to tenants
you can provide them online. Then any time your tenants have a question about
your policy, they can go online and retrieve a copy for themselves. This
would also be beneficial for your office staff when answering questions
regarding any policy. Whenever a tenant calls your office inquiring about a
specific rule or policy, your office staff can access the document online to
answer the question and then refer the tenant to the same source for future
reference.
Another strong recommendation for sending your tenants online would be to
provide a community bulletin board. This would be an ideal place to post
information that might impact your tenants, and if you make certain they are
aware of its existence, you can encourage them to check it regularly. If you
know that the city is going to be working on the water lines in your
neighborhood, you could post a message online letting people know the
duration and the units affected. Once you have gotten your tenants accustomed
to using such a tool, they'll wonder how they ever got along without it.
Some of your tenants might also like to use a community bulletin board to
communicate with other tenants. Many properties have a cork board or message
board in their laundry rooms to allow people to post messages. An online
community board accomplishes the same thing and allows people to submit their
messages from the comfort of their home.
An online presence is also important for your potential tenants. If
someone calls and asks about your property and available units, you can end
the call by sending them online to view photos and other information relevant
to your property. The more information you provide, the better your chances
of making that potential tenant a leasing tenant.
